Creating a Radio Show

Step one:  Talk but know when to stop

Step two:  Make friends with media people that make you look & sound really good

Step three:  Repeat one & two as necessary

Developing a radio show is no different than developing any other business plan.  The nerve wracking part is not that things shift and change….that happens in all business.  The nerve wracking part is that your every word and reaction to those shifts and changes are listened to by thousands of people.  This is what throws a stutter or two into the mix.  Radio is not for everyone.  Radio requires a personality with quick wit, sharp intellect, with a sprinkle of humour and good taste. In other words, don’t ‘wing it’.  Be prepared.  Know your intention and discuss that intention with the production team.  After all the intention of the production team is to have you sound your best and drive listeners to learn more about you through your website and social media platforms.

It’s About Business is  a new radio show hitting Vancouver in August.  The intention is to provide disucussion about business but the discussion about business is by business owners.  Experts in their fields, our contributors use It’s About business as a platform to educate the listening audience about their industry and how it serves clients & customers.  What sets them apart from their competitors and why people would want to use them?  Its kinda like The View but a little more serious.  No, a lot more serious.   

It’s About Business will provide valuable information, interesting dialogue and an approachability to business that simply isn’t avaialable on radio in Vancouver.  Stay tuned…..

To learn more about how to get involved with the show just shoot me a line at shannon@allianceindustries.ca.